Any business, large or small, knows the importance of the customer. Ignore the importance of attracting new customers and you’re looking at a business that won’t be around for long.
Service Mailers are one of the weapons in the arsenal of a driven company. If you’re an electronics store, use a mailer to advertise deals on Apple products or the latest personal computer. Assign someone to keep tabs on company contacts and build a database of your best customers. This is a great way to construct these little advertising weapons, based on customer profiles. Send them out periodically with deals for Memorial Day or any other popular holiday period. Customers love to feel as if they’re remembered and important.
It’s a fact customers pay attention to positive imagery. Send out postcard sized mailers and flyers at consistent periods and watch sales rise. Finesse the customer database and target customers in certain age groups or geographical areas. In this difficult financial age, a business needs every promotional aid possible.